The two most popular smart assistants are on a first-name basis with most everyone today. The Google Assistant (“Hey Google!”) and Alexa are everywhere. But before either of them were around, iPhone owners had Siri as their personal assistant. Today, if you want Siri in your home, you need an Apple HomePod. Here’s a few reasons why I’d like to see a new, smaller option available. We will refer to this idea as the “Apple HomePod Mini”.
The HomePod is too expensive. While Apple does have a smart speaker on the market, there aren’t a lot of people out there who will willingly pay $299 for one, especially with both Amazon and Google offering comparable products for less than $150.
Apple leads the market in user privacy. With all of the bad press that Amazon and Google are getting in regards to user privacy, Apple should be marketing it’s user-first approach to data collection. Every recording that Siri makes is encrypted and anonymous. This is something that neither Amazon or Google offer their consumers.
As the market is trending smaller, Apple needs to follow. Consumers are looking for smaller, cheaper options for their smart speakers and displays. While Apple has never been a company to sacrifice quality for a lower price point, Apple would benefit from a sub-$100 smart speaker that could compete with the Echo Dot and Home Mini.
Most people who has met me know that I am not Apple’s biggest fan. The last Apple product that I’ve owned is a second generation iPod. While I don’t expect that we will be seeing the “Apple HomePod Mini” anytime soon, I hope that we do. I think Siri can compete with Alexa and the Google Assistant, and surely we can all use a little more privacy.